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This image was scanned from my private collection

TABLE OF CONTENTS

  • Preface
  • Acknowledgments
  • Chapter 1: FIRST THINGS FIRST
    • Do You Have a Saleable Product?
    • Do You Havet he "Drive" to Succeed?
    • Legal Aspects
    • Your Business Plan
  • Chapter 2: FINDING YOUR NICHE IN THE MARKET
    • Four Factors to Consider
    • Ask Questions
    • Hints from Professional Candlemakers
    • Specialty and Custom Candles
    • Selling Candlemaking Supplies
  • Chapter 3:MARKETING OPTIONS
    • Selling Retail
    • Selling Wholesale
    • Company Policies
  • Chapter 4:GETTING THE WORD OUT
    • Naming Your Business
    • Acquiring Business Forms
    • Suggested Promotional Material
    • Advertising & Publicity Hints
    • Publicity
  • Chapter 5: PROMOTING YOUR CANDLE BUSINESS
    • Open Houses
    • Home Boutiques
    • Candle Parties
    • Teaching Classes
    • Renting Your Candles
    • Miscellaneous Selling Techniques
  • Chapter 6: PRICING AND PACKAGING YOUR CANDLES
    • Pricing
    • Packaging
  • Chapter 7: ALTERNATIVE USES FOR MOLDS, WAX, AND SCENT
    • Alternative uses for Molds
    • Alternative Uses for Wax
    • Alternative Uses for Scent
  • Chapter 8: HISTORY OF CANDLEMAKING
  • Chapter 9: RESOURCES FOR THE CANDLEMAKING ENTREPRENEUR
    • Candle Guilds
    • Candlmaking Suppliers
    • Candlemaking Publications
    • Candle Wholesalers
    • Craft magazines
    • Magazines for the Entrepreneur
    • Craft Show Lists
    • Public Assistance
    • Business Publications
  • Index

Title: Candles That Earn: Creating and Operating Your Own Successful Candle Business
Author: Don Olsen
Format/Publication Date: TPB:1990
Publisher: Peanut Butter Publishing, Seattle, WA
Page Count: 185
Book Dimensions(ht. x w.): 11" x 8 1/2"
ISBN: 0-89716-360-5

SUMMARY- This is the guy who owned and operated Pourette Candlemaking Supplies - my favorite supplier of molds and other necessary materials. When they abruptly shut their doors, the candle-making community lost something very precious. They carried E-V-E-R-Y-T-H-I-N-G - And they could make custom molds, and made fantastic metal molds that I would not part with for love nor money. I'm so glad I bought as much as I did when I did it. This book is stuffed with great advice and has answered many a question for me over the years. Even now(more than 20 years), it is still one of my "go to" books when I need inspiration or need an answer on a candle-making project. I put it on my "must have" list in the introduction to the candle bib page, and for excellent reasons.